This isn’t my typical blog post. I wanted to address this due to inspiration from a recent question I asked on Quora. Are we victims of consumerism when it comes to the purchase of trainers (sneakers)?
It seems inevitable that the old Yeezy’s would make it into this blog! Yeezy’s completely blew up 2017 and even with their ridiculous price tags in excess of £1000, people were still copping that look.
My issue here is not with overhyped trainers such as Yeezys but rather how that growing trend can affect the price of your everyday trainers. Brands will see this growth in popularity and oblige with their own small surge in price. It does seem that upon entering your local footwear store, most items on display are upwards of £60.
Sure, you can buy some basic footwear for around £30 if you shop smart but they often don’t have much going for themselves. Trainers have a personality attached to them. The way a fresh haircut makes you feel some 1000 feet taller, so too does a new pair of trainers.
So, for £70 or £80 are you truly getting your money’s worth? In relation to quality and durability layered on to the beauty of the trainers themselves. Or, alternatively, are companies capitalising on our blind acceptance to their increasing prices.
Let me know what you guys think in the comments. Are trainers in 2018 just too pricey?